Ecoembes’ digital transformation through artificial intelligence

The customer and his challenge: the case of Ecoembes

Ecoembes is a non-profit organization in Spain that for more than 25 years has been working for a future without waste that generates a positive impact on the environment and on people’s lives.

Its main mission is to accompany companies, public administrations and citizens to meet the challenges of the circular economy, with effective, efficient and innovative services and solutions for packaging, based on experience and knowledge, and from an approach of active transparency.

Through its work, it seeks the full circularity of plastic, metal, brik, paper and cardboard packaging.

The results

Chat automatizado

Implemented an AI assistant that allows employees to make requests in natural language, improving accessibility in their daily tasks.

Specialized modules

Specific modules were developed within the wizard, including sections for news, image generation and document management, facilitating internal communication.

Adoption of AI

Implemented a customized adoption plan that drives employee familiarization with AI technology, promoting integration into the work environment.

“Ecoembes Now has facilitated, among other things, the extraction of ideas and conclusions from documents, the reformulation of communications with different tones and has boosted creativity by avoiding repetition.”

Yolanda Alba Muñoz, Communication and Marketing / Technology Assistant Manager

Digital Adoption by Raona

Ecoembes has implemented an Artificial Intelligence assistant to optimize communication and productivity.

Integrated into Microsoft Teams and its corporate desktop tool “Webox”, it allows employees to make requests in natural language and access information such as news, images and documents.

Initiatives Discovery

. Allows to unify strategic priorities and employee demands to establish the guidelines for the Adoption process.

Digital Adoption Office

. Center for the management of the Adoption process that coordinates the selected initiatives to activate them together with the key users and ambassadors of the different areas.

Board of Initiatives

. Allows corporate sharing of the company's Adoption priorities and improvement actions.

Ecoembes Advantages

Simplify daily work

Implement solutions that facilitate the daily work of employees, allowing them to concentrate on strategic activities in a secure environment.

Facilitate content creation

Provide tools to create and edit corporate communications, including the generation of customized images.

Training in AI tools

Encourage the adoption of AI in the work environment, ensuring that employees feel comfortable and empowered to use it in their daily tasks.

Why Raona?

Eco’Now is one more piece in the transformation of Ecoembes’ digital post, streamlining access to information and facilitating the creation of content.

“Ecoembes Now has been a global accelerator in the adoption of these types of tools, helping to streamline simple or routine activities.”

“Ecoembes Now as a chat system based on GPT AI language models, has brought the organization closer to the advantages that generative AI can bring us.”

“Ecoembes Now has an architecture in which corporate information and documentation are processed within the scope of privacy that any organization can demand, without the need for employees to expose sensitive information to the outside world.”