Havanna bets on innovation in corporate management

The customer and his challenge: the case of Havanna

Havanna is one of the most representative brands of Argentine confectionery, known for its iconic alfajores and other products that have conquered the sweet tooth, both at home and abroad.

Since its beginnings in 1948 in Mar del Plata, Havanna has preserved its artisanal essence, combining tradition and quality in each of its creations.

At the same time, the brand has evolved to adapt to a changing market, without losing sight of its commitment to authenticity and the flavors that have made it a symbol of excellence. This approach has enabled it to establish itself as a benchmark, appreciated by different generations and present in many parts of the world.

The results

105 Registered customers

105 customers have already registered on the portal, demonstrating its acceptance and use as a key tool for interacting with the company.

123 Registered social reasons

123 different companies have registered their company name, reflecting the reach of the portal and its ability to serve a diverse customer base.

174 Quotations made

174 quotes have been generated through the portal, indicating a high level of interest and activity from users.

“At Havanna we were looking for a tool that would allow us to continue increasing our sales, organizing the administrative and, above all, tax aspects of our clients. A tool that would allow us to quickly access information about our customers, better manage their queries and access real sales data in real time, without the need to cross-reference variables by hand. The portal seeks to eliminate tedious administrative processes in customer registration, collections and quotation management.”

Juan Cruz Correa Urquiza, Head of New Businesses

Digital Adoption by Raona

Havanna opted for a sales portal to overcome the limitations of manual processes and data dispersion, which complicated management and slowed performance.

With this solution, they seek to optimize daily work and offer their teams a tool that favors collaboration, agility and clearer access to relevant information.

Automate tasks

. Streamline processes digitally to drive the execution of key activities and minimize errors in the daily workflow.

More structured management

. Create a system that allows organizing and structuring documents in an efficient way for an agile and orderly access.

Centralize data

. Integrate all the information in a single space to simplify its consultation and management, thus optimizing the organization.

Havanna Advantages

Ease of use and adoption

The usability of the Intranet environments ensured a fast learning curve for users, coupled with Raona's expertise in Digital Adoption methods.

Implementation speed (T2M)

Having your own accelerator such as the Communication Hub allows you to deploy the solution in a very short time and dedicate your efforts to adapting it to the customer's needs.

Accumulated experience

This solution has been previously deployed in dozens of customers, guaranteeing the best practices learned and the future evolution of the components used.

Why Raona?