Transport | Construction
Communication Hub

Internal communication as a bridge that connects and aligns people with objectives

The client: the case of Port Tarragona

Port Tarragona, operator of this key infrastructure that ranks seventh in the national ranking of ports of general interest, is embarking on a new phase, Rumbo #EcoPort 2027, with the Ponent breakwater as its most emblematic investment in its commitment to sustainability and competitiveness.

The Port of Tarragona closed 2022 with 30 million tons of freight traffic, a result driven mainly by agri-food products and general cargo.

The Port of Tarragona has consolidated its traffic and achieved revenues of nearly €64 million and 20% growth compared to 2021, which will enable the Port of Tarragona to successfully develop a future marked by sustainability, energy transition, and economic transformation.

The challenge

Greater commitment and team satisfaction

Clear and transparent communication strengthens trust, a sense of belonging and motivation, which reduces staff turnover and increases job satisfaction.

Improved efficiency and productivity

By reducing misunderstandings and ensuring that everyone is aligned with the objectives, processes are optimised and better results are achieved in less time.

“Internal communication is the driving force behind equality in the organisation: it is through clear and committed messages that we manage to build an inclusive environment, where respect and equal opportunities become the starting point for collective success.”
Meritxell Lafuente, Head of Equality

Internal communication as a bridge that connects and aligns people with objectives

Internal communication is the flow of information and dialogue within an organization, designed to connect teams, inspire trust, and strengthen the sense of belonging.

It goes beyond conveying messages; it seeks to align objectives, promote transparency, and create a collaborative environment committed to a common vision.

Communication Plan

Organise your communication with a planned calendar that combines formats, media, and content to make it relevant and interesting.

Improvement Plan

Based on the monitoring of metrics and objectives, we optimise communication practices by continuously contributing ideas.

Revitalisation Plan

We plan revitalisation actions that encourage employee participation and the generation of content distributed among them.

Advantages of Port Tarragona

100% Primary channel of communication

100% of communications to staff are conveyed via the intranet thanks to the management and coordination of internal communication.

84% Visits to news articles

With regard to the launch year in 2023, thanks to valuable communications to staff, access to news has increased by 84%.

32% Steady growth in market share

Compared to the first year of launch, interactions with news stories have been increasing.

Why Raona?

Thanks to Communication UP! We have been able to fully exploit the capabilities of our new intranet. We have managed to establish sustainable internal communication over time.
Bot Bot de Freddie